Character designs I created for Ito en North America in collaboration with clarkmcdowall.
The Mascotte and icons have been designed to be used on the website, social media and, in the future, packaging of the new Ito En North America branding.
Here there is the 1st pass of ideas I have sketched before feedback and proceeding to more refined sketching.
Here I am showing some of the designs inked for the client to see before passing to the colouring phase.
I kept the style clean and rounded to match the feeling of cleanliness and relax of green tea.
Some colour tests. We decided to use the colour palette referencing the colours from the website design.
And the final designs.
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